{"id":223,"date":"2022-04-26T10:22:39","date_gmt":"2022-04-26T13:22:39","guid":{"rendered":"https:\/\/blog.infooh.com.br\/?p=223"},"modified":"2022-04-26T10:22:42","modified_gmt":"2022-04-26T13:22:42","slug":"eventooh-do-agronegociooh-a-relacao-entre-o-agro-e-a-midia","status":"publish","type":"post","link":"https:\/\/blog.infooh.com.br\/?p=223","title":{"rendered":"EventOOH do Agroneg\u00f3ciOOH – a rela\u00e7\u00e3o entre o agro e a m\u00eddia"},"content":{"rendered":"\n

Artigo publicado originalmente em Aratu On<\/a><\/p>\n\n\n\n

O agroneg\u00f3cio est\u00e1 caminhando para assumir em breve 1\/3 na forma\u00e7\u00e3o do PIB Brasil, segundo o relat\u00f3rio da CNA \u2013 Confedera\u00e7\u00e3o Nacional da Agricultura e Pecu\u00e1ria, citando que em 2021 chegou a 28,0%, o que significa R$ 238 bilh\u00f5es. Ao observarmos a sua cadeia produtiva notamos que agrega diferentes segmentos interdependentes, que crescem na sua \u00f3rbita. Iniciando com o preparo da \u00e1rea com alta tecnologia cient\u00edfica, a utiliza\u00e7\u00e3o de maquin\u00e1rio, que em muitos casos at\u00e9 parecem naves espaciais, presen\u00e7a de grandes centros de armazenamento e a log\u00edstica para o escoamento da safra.<\/p>\n\n\n\n

Cita\u00e7\u00f5es apenas para resumir a sua for\u00e7a de distribui\u00e7\u00e3o, gera\u00e7\u00e3o de renda e divisas internacionais, por\u00e9m sabidamente \u00e9 muito mais complexa a influ\u00eancia positiva do segmento em outros in\u00fameros segmentos econ\u00f4micos. Mas o nosso objetivo \u00e9 trazer a import\u00e2ncia das grandes exposi\u00e7\u00f5es e feiras do agroneg\u00f3cio distribu\u00eddas em diferentes regi\u00f5es do pa\u00eds que funcionam como polos de interc\u00e2mbios comerciais e trocas de experi\u00eancias, um verdadeiro show dos segmentos.<\/p>\n\n\n\n

Tanto isso \u00e9 verdade que agregam palavra \u201cshow\u201d em 04 das 05 principais feiras do pa\u00eds, s\u00e3o elas: SHOW RURAL, em Cascavel \u2013 PR, EXPOINTER em Esteio \u2013 RS, AGRISHOW em Ribeir\u00e3o Preto \u2013 SP, BAHIA FARM SHOW em Lu\u00eds Eduardo Magalh\u00e3es \u2013 BA e TECNOSHOW em Rio Verde \u2013 GO, juntas, al\u00e9m de um espet\u00e1culo econ\u00f4mico, funcionam como term\u00f4metros e molas propulsoras para a constru\u00e7\u00e3o da import\u00e2ncia setorial no PIB brasileiro, somando claro as demais feiras e exposi\u00e7\u00f5es espalhas pelo pa\u00eds. Os n\u00fameros delas impressionam e justificam a import\u00e2ncia ilustradas na tabela, elaborada com dados de 2019 destas 05 grandes feiras, antes da interrup\u00e7\u00e3o pand\u00eamica mundial.<\/p>\n\n\n\n

\"Logotipo\n\nDescri\u00e7\u00e3o<\/figure>\n\n\n\n

Quando contextualizamos para o marketing, todo evento \u00e9 uma ferramenta poderosa de comunica\u00e7\u00e3o, e para se impor e viabilizar, \u00e9 capaz de integrar diferentes ferramentas do mix promocional para promover sua visibilidade, um show de \u201cCross-m\u00e9dia\u201d, que une ve\u00edculos de comunica\u00e7\u00e3o On-off, stakeholders de diferentes \u00e1reas, a\u00e7\u00f5es de promocionais e merchandising, consultorias diversas e assessorias de imprensa, pois sem d\u00favidas, estes eventos s\u00e3o grandes polos geradores de fatos que contribuem para conte\u00fado da imprensa nacional e internacional.<\/p>\n\n\n\n

Mas o grande destaque est\u00e1 nas pe\u00e7as de comunica\u00e7\u00e3o indicativa, no entorno e no seu interior, que \u00e9 a ess\u00eancia da M\u00eddia Out Of Home, capaz de impactar, identificar, promover e encantar o ambiente, onde centenas de expositores aprimoram a cada ano sua capacidade de divulgar marcas, produtos e servi\u00e7os com material publicit\u00e1rio que est\u00e3o em perfeita sintonia com a alta tecnologia exposta por eles.<\/strong><\/p><\/blockquote>\n\n\n\n

Os impactos diretos nos ambientes, cidades e rodovias ampliam com a sua presen\u00e7a sazonal, e outros segmentos destas regi\u00f5es, tamb\u00e9m aproveitam para atrair novos consumidores do turismo do agroneg\u00f3cio, que lotam hot\u00e9is, restaurantes, aeroportos, shopping e ainda ampliam consumo de combust\u00edveis, autom\u00f3veis, utilit\u00e1rios dentre outros bens e servi\u00e7os.<\/p>\n\n\n\n

A audi\u00eancia m\u00e9dia dos locais quase dobra de volume na \u00e1rea urbana das cidades, j\u00e1 no acesso e no ambiente do evento, um anunciante que fez sua campanha nos 05 maiores eventos ter\u00e1 uma alcance absoluto maior que 1,2 milh\u00f5es de pessoas no per\u00edodo de 07 a 10 dias, impactando na m\u00e9dia absoluta por evento mais de 250 mil pessoas, acumulando em cada pe\u00e7a mais de 50 GRPs, o que significa uma frequ\u00eancia entre 12 e 15, conforme ilustrado na tabela, ainda com excelente C.P.M inferior a R$ 16,00, com isso, todos ganham, feliz a cidade que sedia eventos de qualquer natureza, a economia local o mercado publicit\u00e1rio agradecem a vis\u00e3o os organizadores e suas associa\u00e7\u00f5es.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para justificar o conte\u00fado do artigo criamos os neologismos EVENTOOH e AGRONEG\u00d3CIOOH em fun\u00e7\u00e3o da import\u00e2ncia e a obviedade da presen\u00e7a da M\u00eddia OOH e DOOH em todos os eventos. Em 2022 o calend\u00e1rio retorna \u00e0 normalidade no Brasil ap\u00f3s dois anos de recesso.<\/p>\n\n\n\n

Certamente, vamos rever grandes espet\u00e1culos na rodada de neg\u00f3cios e a presen\u00e7a marcante da comunica\u00e7\u00e3o OOH e DOOH nos eventos, nas cidades e ambientes onde seus visitantes mais frequentam antes, durante e ap\u00f3s a cada dia, como hot\u00e9is, restaurantes, shopping ruas, avenidas, rodovias, dentre outros que tamb\u00e9m contribuem para novos impactos publicit\u00e1rios e na constru\u00e7\u00e3o novas receitas que v\u00e3o se somar a economia local, regional, estadual e nacional.<\/p>\n\n\n\n

\n\n\n\n\n
<\/div>\n
\n

La\u00e9rcio Ferreira da Silva<\/strong><\/p>\n

CEO \u2013 Instituto INFOOH<\/p>\n

Informa\u00e7\u00f5es Out Of Home<\/p>\n

laercio@infooh.com.br<\/p>\n

prof.laercio_ferreira<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Artigo publicado originalmente em Aratu On O agroneg\u00f3cio est\u00e1 caminhando para assumir em breve 1\/3 na forma\u00e7\u00e3o do PIB Brasil, segundo o relat\u00f3rio da CNA \u2013 Confedera\u00e7\u00e3o Nacional da Agricultura e Pecu\u00e1ria, citando que em […]<\/p>\n","protected":false},"author":2,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[150,21,151,29,12,4,115],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-ooh","tag-agronegocio","tag-audiencia","tag-evento","tag-marketing","tag-midia-exterior","tag-midia-ooh","tag-mix-promocional"],"yoast_head":"\nEventOOH do Agroneg\u00f3ciOOH - a rela\u00e7\u00e3o entre o agro e a m\u00eddia - Blog Infooh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.infooh.com.br\/?p=223\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EventOOH do Agroneg\u00f3ciOOH - 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